.2Performant, a Romanian innovation and also partner advertising options provider, declared on Monday, September 9, at the Bucharest Stock Exchange, that it plans to get the Profitshare associate systems in Romania as well as Bulgaria coming from Conversion Advertising And Marketing. All at once, Dante International, the owner of eMAG, will certainly become a shareholder in 2Performant.On September 6, 2Performant's Panel of Supervisors wrapped up a preliminary contract to acquire the Profitshare.ro and Profitshare.bg affiliate systems possessed through Transformation Marketing S.R.L. as well as Transformation Advertising And Marketing EOOD. The deal outlines the principles of the deal and is actually not officially binding, according to the firm push cited by Economedia.The procedure involves the transfer of the Profitshare organization lines coming from Conversion Marketing S.R.L. and also Conversion Advertising And Marketing EOOD (as vendors) to 2Performant (as the customer). Dante International S.A. (a large number shareholder of Sale Advertising S.R.L.) will be part of business transmission arrangement as an underwriter." Once the Profitshare purchase is finished, we are going to increase our present capability and transform our customer portfolio in both Romania as well as Bulgaria. Our team still have a couple of important steps to finish, however I am actually certain that the crews involved in the transaction on both sides are going to manage to complete them efficiently. Our team will definitely declare our post-acquisition strategies after settling the purchase depending on to the final agreement," pointed out Dorin Boerescu, Chief Executive Officer as well as Founder of 2Performant System.The transaction rate is RON 4.3 thousand, and will be spent 55% in cash money and 45% in 2Performant allotments via a funding rise.." 2Performant is a young and also dynamic firm along with worths that resonate along with our team. Our experts assume that, after the transaction is actually settled, the Profitshare company mixed with 2Performant is going to supply greater value to its customers," said Tudor Manea, General Supervisor of Dante International SA.2Performant also keeps in mind that a number of measures remain to complete as well as finalize the purchase, like the prosperous completion of the as a result of carefulness evaluation by 2Performant.Profitshare was released in 2012 and presently possesses a profile of 250 partner systems (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photograph source: the firm).